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NBA and OLG Announce PROLINE Partnership

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A general view of the stage during the 2021 NBA Draft at the Barclays Center on July 29, 2021 in New York City. Arturo Holmes/Getty Images/AFP (Photo by Arturo Holmes / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)

Ontario Lottery and Gaming Corporation and the NBA announced Wednesday that OLG’s PROLINE Sportsbook is now an official partner of the NBA in Ontario in celebration of the 2022 NBA Draft.

For the first time ever, Ontario residents can wager on the NBA Draft taking place on June 23.

This latest agreement builds on successful past collaborations.

“Continuing our partnership with an incredible organization like the NBA will help OLG create new excitement and opportunities for basketball fans on PROLINE+ and PROLINE at retail,” noted Dave Pridmore, OLG’s Chief Digital and Strategy Officer. “We’re thrilled to offer wagering on the NBA Draft for the first time while bringing our valued sports bettors even closer to the game through exclusive content and gameplay.”

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“This expanded relationship marks the latest iteration of our deeply valued long-term relationship with OLG,” said Kuljeet Sindhar, NBA’s Associate Vice President, International Gaming & Data Ventures. “We are delighted to continue to work together with OLG to innovate around the fan experience in a new era for Ontario sports betting.”

The deal will enable OLG to continue using NBA betting data, and integrate official league marks and logos into select products. It will also allow them to collaborate with the NBA on a variety of basketball content for OLG customers across its sports betting, lottery, and iGaming products.

OLG has now partnered with all four major North American sports leagues.

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